how to: ask for a product review
it appears that lots of folks (mainly product review bloggers) just send out mass messages to people asking for a product. i'm here today to give you a little insider knowledge that will probably help you get your foot in the door with business owners.
1. do a little research!
i have seen many messages that just state: hi! i love your product and think my readers would love it to. i'd like to review it, blah blah blah. this immediately tells me that you don't even really know what the product you are requesting is.
take an extra five minutes to look at the store front and read a little about the product before you go all willy-nilly with the mass messages. addressing a product by its name will do wonders for you. showing that you know even just a tiny bit about it will go further to guarantee that the business owner believes you really like the product and that you just don't want free stuff.
2. give lots of information!
i've filtered through lots of emails that don't include a link to the blog or youtube channel. how on earth am i supposed to know where to find you and check out your pretty little spot on the internet if you don't tell me. people (generally speaking) aren't psychic and if they have to take the extra step of hunting you down or asking where your blog is then you most likely aren't going to get the chance to review anything.
keep this as a little checklist to mark off and make sure you don't miss anything:
yep. that is really all they need.
3. have a somewhat professional email address!
it's quite alright by me if you want to be email@example.com with your friends, but if you want to be taken seriously when asking for a review, consider setting up a more professional email address just for reviews. email addresses are free all over the place so there is really no excuse to not do this.
4. consider your blog design!
now i'm not saying you need to drop hundreds or thousands on a beautiful blog design. however, if your blog is full of blinking ads, horrible fonts, terrible colors, sparkly tinkerbells (for real), is hard to navigate or has a terrible layout, a business owner is not going to want the product they have worked so hard to perfect to get lost within all the buzz on your page. keep it simple. less is more. you get my drift?
5. have a disclosure page!
it is so, so, so important (in my opinion) for me to know 100% that readers understand your disclosure policy. your review should be thorough but more importantly it should be honest. if for any reason they think your opinion has been affected by compensation then a business owner isn't going to want to work with you. they send their products out for honest reviews so they can either keep doing what they are doing or make the necessary changes to make it better.
having a disclosure policy protects the blogger and the business owner. have one and make it clear and easy to find from the home page.
6. actually use the product!
the best way to give a thorough review is to use the products. seems simple right? but i've seen lots of review where the product is taken out of the box, shown to the reader in the package, maybe opened and smelled and then that is it.
come on now. how am i supposed to know if that lotion will make my skin baby soft, if that juice will turn my tongue orange, or if the earrings are poor quality.
when you ask for the review, let them know it will be a couple of weeks so that you have time to try out the products and make sure of their quality and likeability before you post about it.
what are some other tips you have for asking? have you had an extremely good or bad experience? i'd love to hear about it! :)